Color Printing

The printed booklet is a staple in the world of advertising when you need to get a lot of information to people. For those whose job centers on them and their knowledge of the field, book printing allows them a chance to let everyone know just how well they know their field.

Booklets are often informational sources dealing with a whole slew of different topics depending on who is writing. When a person picks up a booklet they’re going to be doing so to find out what it has to offer them and what it can teach them more about.

The issue I have is that too many companies aren’t really using the booklet as a form of advertising. They’re treating it like you would a non-fiction book meant only to inform, when a booklet can very easily be a nice venture through the field of graphic design.

Another form of advertising that has a few similar aspects to it is the brochure. Here too is a longer advertisement that usually contains a lot of information. Brochures aren’t as packed in with info as a booklet typically is, and a brochure is going to have more of an emphasis on selling than the average booklet will.

But one thing a brochure shouldn’t have over a booklet is visuals. The full color brochure is the most common style of brochures because of how eye catching it is. You need to take those same visual details and add them to your booklets.

Have images on most of your pages to augment the information given. Have headings with a color backing it to make it stand out from the rest of the text. Find creative ways to highlight certain points, like pulling a paragraph out from the text and adding a colored box around it.

These are all rather basic, easy to implement graphic design details that will greatly improve your booklets. Yes, people are looking at a booklet for information, but they have to be intrigued enough to want to know what that information is.

If you aren’t giving them any worthwhile reason to care about what your booklet has to say than it doesn’t matter how great your information is people will still be hesitant to give it a chance.

No matter how much people might like to believe otherwise, all of us do judge books by their covers some times. If something looks bland and boring I’m often inclined to think that what it has to say is just as bland and boring. It isn’t very fair, no, but I’m still inclined to do it.

Next time you have a booklet made be sure to add in some visual flare. Have fun with it, and come away with a product that people will immediately gravitate towards, and want to flip through.