Color Printing

It is almost always a good idea to use color in your marketing literature.  Color enhances your materials and makes them stand out, which is tough to do considering the vast amount of marketing pieces out there. 

Of course, each color evokes a different feeling.  Choosing the right color to use in your advertising efforts is one of the most important decisions you will make.  Some colors make the viewer feel warm; others give off a cold feeling.  One of the most popular colors is blue – light blue in particular.  Below are some of the feelings that this color makes people feel.  Use this as a guide if you are considering doing your next color printing project in blue.

Calm

Light blue is a calm color.  It is often associated with still waters, which makes people think of a relaxing evening on a boat.  If you want people to feel calm as they view your marketing materials, consider using light blue as your primary color.

Quiet

Blue is also a quiet color.  Do not use this color if you are going for a busy, exciting advertisement.  Blue is not the partying type of color.  It prefers quiet and calm. 

Peace

Blue is also the color of choice for evoking a peaceful feeling.  You should be getting a good idea of how blue is regarded by customers.  It is a calm, quiet, and peaceful color.  If your product or service relates to those types of feelings, blue is your color.

Water

Obviously, blue is often associated with water.  Whenever you are going for a wet feeling – and especially if your business is water related – you will want to use blue as your primary color.

Cool

Because blue is associated with water, it is also considered a cool color.  The only time to avoid using blue in your marketing efforts is in the middle of winter, when you are not purposely trying to accentuate your customers’ cold attitudes.

Clean

Finally, blue is a clean color.  This makes sense, since people usually think of water when they see the color blue.  Blue is a good color to use when you design simple, uncomplicated literature.  Or you can use blue to help a cluttered, busy design look more toned down.