Color Printing

The really good kinds of commercials and advertisements are the ones people are still talking about years after they debuted. This is the dream of all advertisers, I’m sure, and I’ve seen my fair share of real knockouts.

The problem is that most of these ads are usually found in magazines and other mainstream forms of printed media. When I get flyers, postcards or other printed material in the mail I can’t help but notice that they have little or no flair. You can tell that whoever designed them didn’t care very much about designing and color printing them but just getting them out the door.

I think people assume that if their ad isn’t going to appear in one of those mainstream formats like newspapers or magazines they don’t need to put as much effort into it. It seems to me this should be just the opposite. Brochure printing doesn’t benefit from the fact that it will automatically be coupled with a magazine people are buying specifically to read. A brochure needs to live or die on its own merits and nothing else.

People should be putting the most effort into these kinds of advertisements. If all I’m being given is a flyer I want that flyer to be captivating or else I’m not going to take the time out of my life to even give it a once over.

The next time I get that truly wonderful looking brochure in the mail I’ll take the time to read what it has to say. Until then I’ll be dropping them right in the trash.