Added Weight of Logos
Ours is a country of logos. It really isn’t all that surprising when you think about it. We are a consumer culture, and the logo is a great bit of proof. Given all the companies out there who have them, and given all the companies using commercial printing to place them on everything they can, we’re inundated with them in every area of our life.
Do we rebel against this mass of logos, or complain about their presence? Why would we? People like logos. How many shirts have you seen with a company’s logo written across the front, and I’m not just talking about clothing company logos, either. The right kind of logo can be a thing of beauty, something people want to put on their stuff, and the more they like a company the more they want to be associated with it. Just slapping a company name on something isn’t going to be enough. A cool looking design does the job better than a name ever could. Given the attraction people have to the logos, it seems kind of foolish for any company to not have one.
Entry by Philip Roberts
