Less Is More
Oprah has a special episode where they help people to clear up things and basically un-clutter their lives. The episode especially promotes the attitude of getting rid of the clutter, which eventually result to a simpler and clear life where one can accomplish dreams and objectives.
This principle can also be applied to good design. In marketing, a good design has this basic elements - must be practical, systematic and easy. It just goes to show that good design means less is more.
Marketing is all about making it easy for your customers and prospects to get in business with you. It’s all about providing an easier time for them. If your target clients can understand your message in your print ads without any trouble or difficulty, then the better for you.
Good design is all about simple and clear design and layout. These elements will provide the difference between success and failure in your print ads even if you choose the best color printing company to print them for you. Try to remember that a good design always outweighs a creative print ad. The less décor you put in your print ads, the better it is for your target clients to focus on what is important – your message.
So choose to do less, because eventually, less is more.
