Wednesday, December 26, 2007

Solicit Positive Response Through Colors

Colors are very important. In our life, at one point, we had to make several major decisions that have involved deciding on which colors to choose – your first house, your wedding motif, your first rubber shoes, etc. Colors color the world. Studies also have shown that colors in fact, sway the mood.

So if you are a good marketing strategist, colors would be your best bet.

Have you heard about the “Promo Products Color Theory?” If you have not, read on.

German poet Johann Wolfgang Goether observed and documented people’s behavior towards colors. This study paved the way for many contemporary color theories. Based on Mr. Goether’s original work, current studies show that particular colors evoke certain general feelings. For instance, black exudes power and formality while blue is relaxing. Red sends out a feeling of warmth and pink brings out the feminine side.

There are many variations but there seems to be common thread. Hence, in marketing campaigns (e.g. flyer printing, brochure printing, poster printing) colors would play a very important role. A splash of red would catch attention as it exudes excitement. White letters in a completely black poster would come out as a bit formal while a wide array of colors would appear to be playful.

Posted by sedated in 23:04:37
Comments

One Response

  1. cfkhgiowk says:
    May 12, 2009 at 9:38 am

    What a happy feeling to read your article!! So interesting…LMAO.

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